The goal was to create a skincare brand with a cohesive visual identity that could be seamlessly applied to objects of varying shapes and sizes. The name SOKE was derived from the word 'soak' with the intention of evoking a feeling of basking in something refined, elegant and refreshing. Embossing became a core element to the visual identity, making it feel as if the elements are slowly soaking and sinking into the products themselves. The SILK Collection is heavily based on the concept of duality, the products became split in colour depending on if they intend to cleanse and hydrate (white) or exfoliate and purify (black).