The following material showcases event branding for an annually recurring hematology conference, with a focus on the years 2018–2020. The meeting was traditionally hosted in a conference room setting, but due to Covid-19 the event shifted to a virtual format in 2020.

The in-person meetings required a strong focus on physical materials (signage, agendas, lanyards, etc.) whereas the virtual meetings shifted focus to filming, editing, animating, and producing a virtual livestream. The branding is intended to hold enough similarity between the years so that it is recognizable as a recurring event, yet has distinctive elements that bring a uniqueness to each year. In addition to the materials shown below, I also worked on social media & e-mail campaigns to advertise the event.